Grebitus Carola, Chenarides Lauren, Muenich Rebecca, Mahalov Alex
Frontiers in Sustainable Food Systems, 12 June 2020, Volume 4 – 2020
Source: Frontiers in Sustainable Food Systems
In the realm of urban farming, understanding consumer perception is paramount. This exploratory study from Frontiers in Sustainable Food Systems embarks on this very journey, delving into the intricacies of how consumers view and perceive urban farming. By tapping into these perceptions, the study unravels the potential market dynamics, laying the groundwork for future urban farming initiatives.
The research underscores the growing consumer interest in locally-sourced, fresh produce, often associated with urban farming. It also highlights the challenges urban farmers might face, from battling misconceptions to establishing trust. The study serves as a beacon for urban farmers, guiding them in tailoring their practices and marketing strategies to align with consumer expectations and preferences.
Take-away Points:
- Consumer perception plays a crucial role in the success of urban farming initiatives.
- There’s a growing interest in locally-sourced, fresh produce among consumers.
- Urban farming is often associated with organic and sustainable practices.
- Educating consumers about urban farming can boost its acceptance.
- The study can guide urban farmers in tailoring their marketing strategies.
